Titel
Obituaries of Female and Male Leaders From 1974 to 2016 Suggest Change in Descriptive but Stability of Prescriptive Gender Stereotypes
Abstract
We analyzed 1415 newspaper obituaries of female and male leaders published in Germany, Austria, and Switzerland from 1974 to 2016, covering a time-span of 42 years, to investigate change in descriptive and prescriptive gender stereotypes. The obituaries’ content was condensed to four categories: agency, competence, and communion were used to investigate changes in descriptive stereotypes. The category likability was used to infer changes in prescriptive stereotypes. Consistent with theories claiming changeability of stereotypes, our results indicate changes in descriptive stereotypes. Female leaders were described as increasingly agentic over time, but not as increasingly competent. Descriptions regarding communion remained unchanged. In contrast, the description of male leaders remained relatively stable at first, followed by changes in recent years, where men were described as decreasingly competent and increasingly communal. Simultaneously, our results support theories suggesting stability of stereotypes over time indicating unchanged prescriptive stereotypes. Accordingly, increases in female leaders’ agency were associated with decreases in likability. In male leaders, increases in communion were associated with decreases in likability. Overall, our results reconcile divided theories regarding the changeability of gender stereotypes. Furthermore, our results emphasize that research and praxis need to enhance attention on prescriptive stereotypes to facilitate female leadership.
Stichwort
genderdescriptive stereotypesprescriptive stereotypesleadersobituarieschange
Objekt-Typ
Sprache
Englisch [eng]
Persistent identifier
https://phaidra.univie.ac.at/o:933822
Erschienen in
Titel
Frontiers in Psychology
Band
9
Verlag
Frontiers Media SA
Erscheinungsdatum
2018
Zugänglichkeit
Rechteangabe
© 2018 Zehnter, Olsen and Kirchler

Herunterladen

Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0