Titel
Open business model innovation: Literature review and agenda for future research
Autor*in
Tiare-Maria Brasseur
Copenhagen Business School
Abstract
In today’s fast-paced business environment, firms are constantly pressured to innovate in order to remain competitive. Business model innovation (BMI) has recently attracted increasing attention as a promising approach to achieve competitive advantage in the face of fierce competition. Despite its great potential, however, BMI also entails high degrees of complexity, uncertainty and financial risk. Fueled by the rise of digital technologies, BMI has become increasingly open and collaborative in the recent past. The aim of this paper is to investigate the role and implications of open and collaborative practices in BMI and to provide a comprehensive review of available literature in this field. Therefore, a systematic review of literature at the intersection of Open Innovation (OI) and BMI has been carried out. Our analysis of the literature identified two major research streams in open business model innovation (OBMI): OBMI trends (customer-driven BMI, BM co-creation, early BM validation, virtual collaboration, design thinking) and OBMI effects. Overall, the findings support a growing trend of collaboration and co-creation in BMI supported by digital or tangible tools, and further reveal that OI has a direct positive effect on BMI success. Analysis of the literature also shows that the field of OBMI is still an under-researched area.
Stichwort
business model innovationopen business model innovationdigital business modelingopen innovationcollaborationcollaborative infrastructureco-creation, customer innovation
Objekt-Typ
Sprache
Englisch [eng]
Persistent identifier
https://phaidra.univie.ac.at/o:1169863
Erschienen in
Titel
Business Informatics
Band
2017
Ausgabe
4
ISSN
1998-0663
Erscheinungsdatum
2017
Seitenanfang
7
Seitenende
16
Verlag
National Research University, Higher School of Economics (HSE)
Erscheinungsdatum
2017
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