This article focuses on the perception of sleep in the digital culture of autonomous sensory meridian response (ASMR), examining both viewer-listeners’ online discussions about the impact of ASMR videos on their sleep and the content of audiovisual materials published on YouTube. The paper posits that sleep is viewed in two ways in the ASMR community; on the one hand, in a capitalist sense as a manageable and controllable object, and, on the other, as an element that escapes this discourse. The ASMR culture, while affirming contemporary normative sleep patterns, simultaneously invites its enthusiasts to slow down, unwind, and relax, thereby aligning itself with the slow movement.