In sports feedback systems, digital systems perform tasks such as capturing, analysing and representing data. These systems not only aim to provide athletes and coaches with insights into performances but also help athletes learn new tasks and control movements, for example, to prevent injuries. However, designing mobile feedback systems requires a high level of expertise from researchers and practitioners in many areas. As a solution to this problem, we present Direct Mobile Coaching (DMC) as a design paradigm and model for mobile feedback systems. Besides components for feedback provisioning, the model consists of components for data recording, storage and management. For the evaluation of the model, its features are compared against state-of-the-art frameworks. Furthermore, the capabilities are benchmarked using a review of the literature. We conclude that DMC is capable of modelling all 39 identified systems while other identified frameworks (MobileCoach, Garmin Connect IQ SDK, RADAR) could (at best) only model parts of them. The presented design paradigm/model is applicable for a wide range of mobile feedback systems and equips researchers and practitioners with a valuable tool.