Title
The way we use social media matters: A panel study on passive versus active political social media use and affective polarization
Author
Jörg Matthes
Author
Andreas Nanz
Author
Ruta Kaskeleviciute
... show all
Abstract
When looking at the origins of affective polarization, political communication scholars have frequently pointed to social media. In this article, we theorize that the relationship between social media use and affective polarization depends on the ways in which social media are used. Based on two-wave panel data collected during a national election campaign, our findings suggest that only active political uses of social media (i.e., sharing, posting, or commenting) foster affective polarization; in contrast, passive uses (i.e., informing oneself) do not. Looking at reciprocal relationships, we found that affective polarization did not significantly predict active or passive political social media use over time. Overall, our findings support the argument that social media are neither unconditionally detrimental nor beneficial for society and democracy.
Keywords
affective polarizationsocial media usepanel survey
Object type
Language
English [eng]
Persistent identifier
https://phaidra.univie.ac.at/o:1749240
Appeared in
Title
International Journal of Communication (IJoC)
Volume
17
ISSN
1932-8036
Issued
2022
From page
5223
To page
5245
Date issued
2022
Access rights
Rights statement
© 2023 (Matthes, Nanz, Kaskeleviciute, Reiter, Freiling, Neureiter, Stubenvoll, Sherrah, Juricek, Munzir, and Noronha)

Download

University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0