Title
Eyes Wide Shopped - Dataset
Abstract
We examined the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In a within-subject design, participants viewed and rated pictures of shopping scenes and non-shopping scenes. During that procedure, we measured pupil dilation with an eye-tracker. The results demonstrate that impulsive buyers become more aroused by viewing pictures of shopping scenes, compared to non-impulsive buyers. This occurred for hedonic shopping situations as well as for utilitarian shopping situations. Importantly, the effect did not emerge for non-shopping scenes. Moreover, arousal of impulsive buyers is independent from, conscious cognitive evaluation of the scenes in the pictures.
Keywords
impulsive buyingconsumer behaviorarousaltask-evoked pupil dilationphysiological measurement
Object type
Language
English [eng]
Persistent identifier
https://phaidra.univie.ac.at/o:356425
Date submitted
2014-05-30
Access rights
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